Tamasha, the flagship digital entertainment platform by Jazz, has once again cemented its status as Pakistan’s top streaming service by setting remarkable new records during the Asia Cup 2025. The tournament saw unprecedented digital engagement on the platform, with Tamasha attracting over 32 million Monthly Active Users (MAUs) and reaching a peak of 14 million Daily Active Users (DAUs) during the highly anticipated final between Pakistan and India.
Together with its partner platform, Tamasha expanded the boundaries of digital sports viewership, pushing total reach from 33 million to an incredible 43 million viewers, marking a 30% growth in the live digital sports streaming market. Viewers streamed an astonishing 2.2 billion minutes of live cricket content, resulting in more than 326 million total views — solidifying Tamasha’s position as the ultimate destination for cricket fans in Pakistan.
The app also saw a massive surge in downloads, with over 3 million installs in a single day during the Indo-Pak final — a clear indication of Tamasha’s growing popularity as the go-to platform for sports streaming.
For advertisers, the Asia Cup 2025 campaign proved to be a resounding success on Tamasha. The platform delivered unmatched value, with record-breaking ROI outperforming all other digital streaming apps in the country. High audience interaction and innovative ad formats made Tamasha the top choice for brands looking to connect with cricket audiences.
A key highlight of the campaign was Tamasha’s partnership with HBL, one of Pakistan’s premier banks and the title sponsor of the Pakistan Super League. HBL joined forces with Tamasha during the Asia Cup to sponsor “The DugOut”, Tamasha’s signature cricket analysis show. Featuring cricket legends like Shoaib Akhtar, Muhammad Hafeez, Sohail Tanvir, and Sana Mir, the show drew 8.4 million unique viewers, amassed 29 million total views, and generated 38 million minutes of watch time — further reinforcing HBL’s commitment to promoting cricket both locally and globally.
Tamasha’s Asia Cup 2025 performance was also a triumph in terms of advertising reach, delivering over 4.3 billion ad impressions and generating 11.2 million clicks within just 28 days. With its cutting-edge streaming technology, intuitive user interface, and engaging content lineup, Tamasha continues to revolutionize how sports are watched online in Pakistan — bringing fans closer than ever to the action.